Vechro’s Rebranding received its 3rd award at the Packaging Awards 2020
In the 4th event of Packaging Awards 2020, companies were awarded for the innovation of their packaging, the materials, technologies as well as the procedures that were done and added value to the packaging chain management of a product. Vechro with the rebranding of the brand Smaltoplast was awarded with the silver award among the most successful packaging of the year. The “Successful Branding” category belongs to the 3rd section of the event called “Projects and Practices that demonstrates high skills, technology utilization, creativity and originality. After the awards that the logo and the rebranding of Oxidol family received, Vechro is once again awarded for the Smaltoplast brand. All the integrated effort of the company and its partner agency yielded once again the most positive results. The focal point of the company was to acquire a new brand identity for the Smaltoplast brand family that reflects its vision of “an environment with value for human life on the planet”
An extremely honorable distinction for the company which results to satisfaction and pride for the integrated marketing rebranding campaign of Vechro.